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New Product Design and Business Development

Welcome to the New Product Design and Business Development Program at the University of Minnesota, a collaborative venture between the Carlson School of Management, the Department of Mechanical Engineering, the Department of Biomedical Engineering and sponsoring companies. Teams of graduate engineering and business students and faculty along with marketing and engineering representatives from the company work over nine months to develop a working prototype of a new product and a business plan. The company then completes the process to product launch.

For more information about the program, start with the Program brochure. Information for current and potential company project sponsors can be found in the Information for sponsors document. Students should go through all of the links at the left. Or, contact Professor William Durfee, Department of Mechanical Engineering, University of Minnesota.