New Product Design and Business Development

Welcome to the New Product Design and Business Development Program at the University of Minnesota, a collaborative venture between the Carlson School of Management, the College of Science and Engineering the College of Design and sponsoring companies. Teams of graduate engineering and business students and faculty along with marketing and engineering representatives from the company work over nine months to develop a working prototype of a new product and a business plan. The company then completes the process to product launch.

For information about the program, start with the Program brochure. Information for current and potential company project sponsors can be found in the Information for sponsors document. Students should go through all of the links at the left. For information contact Professor William Durfee, College of Science and Engineering, University of Minnesota or Professor Harry Sapienza, Carlson School of Management, University of Minnesota.