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Final Project Review

Read the material under the Mid-Project Review for general explanation and for how to schedule.

Your final review presentation should be 30 minutes in length, which leaves 30 minutes for discussion. Because the discussion is the most important part of the review, it is critical that you leave a full 30 minutes for discussion.

Treat your presentation like a business pitch where you are making the best (but honest) case for the business opportunity represented by your product. If you have concluded your product is not a viable business opportunity, make that clear.

Content for the Final Project Review

The presentation should, at a minimum, cover these topics
  1. A title slide that includes your best rendering of the product concept (or high-quality photograph of your beta prototype, if it is polished.)
  2. An introduction that introduces the product and overviews the product opportunity including the need that the product addresses.The goal is to generate excitement among your audience in the first two minutes of your presentation. Reveal the product at the start rather than waiting until you are deep into the presentation
  3. An overview of the market feasibility that includes a description of the target market that includes credible numbers on size of the market, credible evidence that customers in the target market want the product, and an analysis of the competition.
  4. A description of the product technology that includes relevant engineering design, manufacturing and cost details.
  5. A review of IP protection, including whether prior art patents provide freedom to operate and whether future patents on your product will have claims that will provide protection from the competition, current and future.
  6. An analysis of the financial feasibility of the product opportunity once the product is launched.
  7. An analysis on what is required to get from now to product launch including key activities, estimate of funding, and where that funding might come from (internal company support, angel investors, SBIR, ...)
  8. An analysis of what should happen next with the opportunity because the team is done. Be specific. If your client is an established company, state names of company employees who should lead the project. If a startup or pre-startup, who and what should happen next.
  9. Conclude with a definitive recommendation to the client on your assessment of the opportunity and what the client should do next.

Your presentation is a business pitch. Review your notes and the lecture notes from the Fall semester lecture on how to give a business pitch, review the material on the Business Plan Canvas, and review material on how to analysis a business opportunity.

Do not spend any time talking about the course or what you learned from the course as that is assumed. Instead focus on doing an impressive and professional pitch for your product.

Your assertions should be backed up by credible data that you have found or that you have gathered.

Place *all* your prototypes and your ideation concept renderings on the conference table or on a side table.

If appropriate, demo the product, or show a brief video of the product (cartoon animation or a polished prototype).

Use your *best* presenters. There is no need for everyone to present

Make copies of overheads for each member of the audience. (To save on printing costs, can print b&w, 2-side, 4-6 slides per page.) Paper copies of the mid-project or final report need only go to key stakeholders, but should be available at the presentation.

If you are super-organized, email your slide deck to attendees the day before the presentation.

Impress the company!