As we noted in technical and financial areas, there are variations in the capabilities of organizations that affect the success of a product, especially a new product. We are familiar with such cases as Xerox being unable to capitalize on its research with micro-computers and IBM losing the personal computer market because of organizational deficiencies. Issues such as lack of appropriate market channels, divisional competition, not invented here syndrome, lack of attention to specific product areas can affect the success of a new product.
Briefly identify any significant organizational variables that you believe may affect the success of your project’s proposed product. Identify any actions that you believe can mitigate the negative effects on your product. Identify who is responsible for identifying when a particular effect should trigger a corrective action and what that action should be.