Some example videos to look at (more are out there):
Before you go into production, consult on the video content with your client, your faculty mentor and optionally, other course faculty.
Create a no-more-than-three-minute video that pitches your product opportunity. The video should have the following components: 1. Description of the problem to be solved, 2. Description of the solution, 3. Demonstration and explanation of how the solution works, 4. Why the solution and the opportunity has value. Consider including testimonials from key opinion leaders.The video should be professional, high quality and at a level where your client would be comfortable in showing to an investor (internal or external). Avoid being goofy, making over-the-top statements about how wonderful your product is and cheesy music. You may wish to show your video at your final project presentation.
If possible, use MP4 with H.264 encoding for the output format. Here and here are files that explain why.
Host the animation on a secure, password protected web server and submit the URL and password to the course Moodle site. Or, host as a password protected YouTube or Vimeo streaming video and post the link and password on Moodle.
Leave yourself plenty of time for planning, writing scripts, shooting and editing.