Final Report

The major document you deliver at the end of the project which has all the business and engineering documentation and recommendations. The report should cover technical, marketing and financial feasibility. The report should include a hand-off plan that recommends next steps the client should take to continue the project.

One (more if requested) hard copy should be delivered to your client at the Final Review. CD copies should be delivered to all attendees of the Final Review, and to all course faculty.

Report format

Can add more sections or sub-sections as needed, but must have what is listed here as a minimum.

1.0 Executive Summary (1-3 pages)
1.1 One sentance description of product
1.2 Market opportunity (need and market segment)
1.3 Product description
1.4 Finances (first pass at financial feasibility)

2.0 Market and Opportunity
No specific format. Describe the opportunity and the target market (primary and secondary). Data on size of market. Describe the need. Describe competing products and solutions. Include the Business Concept as described in the material on business plans.

3.0 Product Description
Describe the product. List product requirements and specifications. Go into technical details. Describe performance evaluation tests and customer reaction tests.

4.0 Finances
Discuss financial feasibility. How much will the company make on this product. This is a first pass, so data will be approximate. Include a budget and pro formas as described in the material on business plans and in the course material on financing. If appropriate, discuss strategies for startup company buy-out or technology licensing.

5.0 Project Plan
What the company should do next. Be specific. Describe the activities that need to occur between the end of the course and the time that the new business begins commercial sales. These activities are likely to include, among others, product development, planning for manufacturing and marketing, and market development. Array those activities on a Gantt chart or similar vehicle to show their sequence, work time, elapsed time and milestones. Estimate the expenditures associated with each activity, by time period, to create a budget for the post-course, pre-sale period. If there are alternatives for development, briefly describe them and explain why you've chosen the one you have. Include specific recommendations for how the project should best transition from the U team to the company. Do not include the U team nor U resources in the project plan because as of the final presentation day, the project is 100% company with no U involvement.

Appendices
As needed.