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Shocker Lecture 2001

Third Annual
Allan D. Shocker Lecture
on Product Development


Successful Product Development or
'How Not to Invest in an Edsel'


We are pleased to announce that this year's Shocker Product Development Lecture will be given by Danny J. Cunagin, President and CEO of Logic Product Development, the largest product and industrial design company in Minnesota.

Mr. Cunagin will discuss the keys to successful product development: technology, program management, time-to-market, distribution, capitalization, business and marketing plans, etc. His presentation will include recent anecdotal experiences and case studies of entrepreneurial success and folly. Skip the "school of hard knocks" with real world information valuable to any entrepreneur.

Danny Cunagin

President and CEO
Logic Product Development, Minneapolis

7:30 AM - 9:00 AM
April 17, 2001
3M Auditorium
Carlson School of Management
University of Minnesota


The Shocker Lecture is presented by the New Product Design and Business Development Program, a joint venture between the Institute of Technology and the Carlson School of Management at the University of Minnesota, and collaborating companies working together to create new products.