Allan D. Shocker Lecture
on Product Development
Looking Good and Exceeding Expectations:
The Role of Design in Business Success
|How is the practice of design evolving? Who is on design teams
today? How can user observation create highly successful products? This
presentation and discussion will examine the roll of industrial design within
product development, and how the practice of design has expanded to be a
more significant resource to companies in achieving success.
Corporate Design Foundation
3:30 PM - 5:00 PM
March 5, 2002
Carlson School of Management
University of Minnesota
The Shocker Lecture is presented by the New Product Design and Business Development Program, a joint venture between the Institute of Technology and the Carlson School of Management at the University of Minnesota, and collaborating companies working together to create new products.