Allan D. Shocker Lecture
on Product Development
Ten Habits of Highly Effective
Product Development Teams
How is the practice of design evolving?
You have read the books, attended the
classes, and seen great products. But
what do world-class development teams
actually do to create successful products?
This seminar presents 10 competencies
that separate great product development
teams from the rest. Each one is a skill
that can and should be learned, practiced
and built into the process. Each will be
illustrated with examples showing how
teams implement these important habits
of effective product development.
Sloan School of Management,
March 3, 2003
1:00 - 2:30 PM
Carlson School of Management
University of Minnesota
The Shocker Lecture is presented by the New Product Design and Business Development Program, a joint venture between the Institute of Technology and the Carlson School of Management at the University of Minnesota, and collaborating companies working together to create new products.