Allan D. Shocker Lecture
on Product Development
"The Future of Design"
(When devices have intelligence, we are
designing social interaction and communities, not stand-alone devices)
Don Norman is cofounder of the Nielsen Norman
Group, Professor at Northwestern University, and
former Vice President at Apple Computer. He serves
on many advisory boards, such as Chicago's Institute
of Design and Encyclopedia Britannica. He is a
member and fellow of many organizations, including
the American Academy of Arts & Sciences. He is an
Emeritus Professor of the University of California, San
Diego and has honorary degrees from the University
of Padova (Italy) and the Technical University of Delft
(Netherlands). He is the author 14 books, including
"The Design of Everyday Things" and, most recently,
"Emotional Design." He lives at www.jnd.org.
This event is free and open to the public.
Northwestern Univ, &
Nielsen Norman Group
Tuesday, March 7, 2006
Carlson School of Management
University of Minnesota
The Shocker Lecture is presented by the New Product Design and Business Development Program, a joint venture between the Institute of Technology and the Carlson School of Management at the University of Minnesota, and collaborating companies working together to create new products.