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Shocker Lecture 2011

Allan D. Shocker Lecture
on Product Development


Expeditions into Extreme Affordability


Professor Patell will discuss lessons learned in the development of “Entrepreneurial Design for Extreme Affordability,” an interdisciplinary project course at Stanford University. In the course, graduate students apply design, engineering and business skills to create comprehensive solutions for challenges faced by the world’s poor. Student teams collaboratively design product prototypes, implementation plans, and user experiences for entrepreneurial ventures in developing countries. Now in its eighth year, the course has partnered with seventeen organizations in ten countries in Asia, Africa, and Latin America. Projects have ranged from irrigation systems to solar-rechargeable lights to incubators for low birth-weight infants.

James M. Patell

Herbert Hoover Professor of Public and Private Management at the Graduate School of Business, Stanford University

Friday, March 11, 2011
2:00 – 4:00 p.m.
Reception Follows

3M Auditorium
Carlson School of Management
University of Minnesota


The Allan D. Shocker Lecture is an event sponsored by New Product Design & Business Development, a joint venture between the College of Science and Engineering and the Carlson School of Management at the University of Minnesota, and collaborating companies working together to create new products. The program prepares students for leadership in managing technology in an increasingly cross-functional environment.