Shocker Lecture 2002
Allan D. Shocker Lecture
on Product Development
Looking Good and Exceeding Expectations:
The Role of Design in Business Success
How is the practice of design evolving? Who is on design teams today? How can user observation create highly successful products? This presentation and discussion will examine the roll of industrial design within product development, and how the practice of design has expanded to be a more significant resource to companies in achieving success.
The Shocker Lecture is presented by the New Product Design and Business Development Program, a joint venture between the Institute of Technology and the Carlson School of Management at the University of Minnesota, and collaborating companies working together to create new products.