Shocker Lecture 2006

Eighth Annual

Allan D. Shocker Lecture

on Product Development

"The Future of Design"

(When devices have intelligence, we are designing social interaction and communities, not stand-alone devices)

Don Norman is cofounder of the Nielsen Norman Group, Professor at Northwestern University, and former Vice President at Apple Computer. He serves on many advisory boards, such as Chicago's Institute of Design and Encyclopedia Britannica. He is a member and fellow of many organizations, including the American Academy of Arts & Sciences. He is an Emeritus Professor of the University of California, San Diego and has honorary degrees from the University of Padova (Italy) and the Technical University of Delft (Netherlands). He is the author 14 books, including "The Design of Everyday Things" and, most recently, "Emotional Design." He lives at

This event is free and open to the public.

Northwestern Univ, &

Nielsen Norman Group

Tuesday, March 7, 2006

3:30-5:00 PM

3M Auditorium

Carlson School of Management

University of Minnesota

The Shocker Lecture is presented by the New Product Design and Business Development Program, a joint venture between the Institute of Technology and the Carlson School of Management at the University of Minnesota, and collaborating companies working together to create new products.