Some lectures require each student to do some preparation in advance of the lecture.
"Innovation & business strategy"
Before lecture, read this article titled "How Can We Define 'Innovation'?".
Before lecture read the chapter "Business Models for New Products" which is posted here. (Also available in the Lecture Notes section of the course Canvas site) Also, watch this 2-minute overview video, (and optionally this 42-minute background video), both on the Business Model Canvas method.
Before lecture, in the Ulrich & Eppinger "Product Design and Development" textbook, read the "Product Development Economics" chapter.