Target Market Definition
Review lecture and reading materials on market research and creating value. In no more than two pages, describe the general market that your product targets. Segment that market and describe each segment in detail. Indicate which segment is the primary target for your product and which, if any, is the secondary target. If relevant, describe other segments. Begin the document with a concise, one paragraph description of the product and the problem the product is trying to solve. Don't worry if your product is not well defined. Take your best guess and refine as the product development process progresses.