Shocker Lecture

The Shocker Lecture ran from 2000 to 2011 with the mission of highlighting key innovations in product development. Each year featured a nationally known figure who discussed latest concepts in product development process. The lecture series was named after Professor Allen Shocker, a former professor in the Carlson School of Business and one of the founders of the New Product Design and Business Development program.

Macintosh users can copy the video link and past it into VLC Media Player as a network location to view the videos.