Shocker Lecture 2001

Third Annual

Allan D. Shocker Lecture

on Product Development

Successful Product Development or

'How Not to Invest in an Edsel'

We are pleased to announce that this year's Shocker Product Development Lecture will be given by Danny J. Cunagin, President and CEO of Logic Product Development, the largest product and industrial design company in Minnesota.

Mr. Cunagin will discuss the keys to successful product development: technology, program management, time-to-market, distribution, capitalization, business and marketing plans, etc. His presentation will include recent anecdotal experiences and case studies of entrepreneurial success and folly. Skip the "school of hard knocks" with real world information valuable to any entrepreneur.

Danny Cunagin

President and CEO

Logic Product Development, Minneapolis

7:30 AM - 9:00 AM

April 17, 2001

3M Auditorium

Carlson School of Management

University of Minnesota

The Shocker Lecture is presented by the New Product Design and Business Development Program, a joint venture between the Institute of Technology and the Carlson School of Management at the University of Minnesota, and collaborating companies working together to create new products.